The strike plan
Every post has a target. Every rupee has a job.
Our clear, repeatable process turns attention into enquiries and orders: Analysis, Strategy, Brainstorming, Execution, Optimisation and Review. The same six steps run a startup's first campaign and a corporate brand's thirtieth post of the month.
- 01
ANALYSISGarud move: Scan
We find the gaps and loopholes between where your brand is and where it wants to be: goals, audience, competitors, the offer and what already works.
You get: A one-page brief with goals and the numbers we will track - 02
STRATEGYGarud move: Lock
A channel plan across social, ads, SEO and marketplaces, with budgets and targets agreed upfront.
You get: Channel plan, content pillars, monthly calendar - 03
BRAINSTORMINGGarud move: Craft
Planning and ideation for the job: hooks, angles, campaign concepts and creative directions, worked out with the design team before anything is made.
You get: Approved concepts, scripts and creative direction - 04
EXECUTIONGarud move: Strike
Applied with the right tools: creatives made in batches, campaigns launched with tests, listings live and posts published on schedule.
You get: Live campaigns and content, tracked from day one - 05
OPTIMISATIONGarud move: Adjust
Weekly reviews: pause what drains budget, scale what converts, refresh creatives before they tire.
You get: A short weekly note on what changed and why - 06
REVIEWGarud move: Report
A detailed audit of the impact of the work, with screenshots, against the numbers agreed in step one. No vanity metrics.
You get: Monthly report and the plan for next month
Numbers with receipts
No invented ROAS, revenue or growth percentages. Every number opens its screenshot.
Proof over promises
Reports come with screenshots. Numbers that cannot be shown do not get claimed.
Plan before post
A month of content is planned before the first post goes up, so the feed tells one story.
Design that sells
Every creative has a job: stop the scroll, explain the offer or close the sale.